Tommy Hilfiger
Hug-Wear is a new sensory support addition to Tommy Hilfiger’s existing Adaptive line, designed specifically for autistic professionals. Repurposing advanced smart textile technology, Hug-Wear provides automatic, intuitive, and seamless compression - offering calm, confidence, and a sense of control in any environment.
Cannes Future Lions Submission
Role
Copywriter, Strategist, Video Editor, Animator